Leaders fill many different positions and perform widely diverse functions. But one primary goal of leadership is the same for all: to help people become self-motivated to use their skills and efforts to achieve the goals of the organization. The operative word in that sentence is self-motivated. The attention given to motivation is not new. Since the first recorded history, leaders have attempted to discover new ways to attract the willing cooperation of others. Records of their attempts along with accounts of their successes and failures have filled countless volumes; but all of the different methods discovered can be sorted into three basic categories: fear motivation, incentive motivation, and attitude motivation.

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