Successful people require a dependable source from which to draw acceptance, approval, and reassurance. Motivation is often neither logical nor factual. People are often moved or inspired by hidden motives that seem quite illogical to a casual observer.

Even when questioned, they may not be able to explain their behavior or desires; although their actions seem right to them. As a leader, you may not always be able to interpret accurately the particular behaviors of others, but you can understand the overall principles that govern behavior. 

Although different terms are used to describe the needs that motivate behavior, the universal motivators of human behavior include the following:

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